Dr. Demetrio P. Salipsip, Jr.a, Jacqueline Lucerob, Mhyles Olivac and Dr. Lydia Kingd
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abcd Enderun Colleges
ABSTRACT
This exploratory study focuses on the technological adoption category traits of the participants based on Rogers Adoptive Categories: Innovators, Early adapters, Early Majority, Late Majority, and Laggards. Ninety-one percent (91%) of surveyed participants are millennials, thus, the result based on the findings confirmed that millennials tend to be innovators and early adopters. Results show also that peers and family are the greatest influence on the participants’ decision to adopt technology while they are reluctant to do so because of the cost of implementation.
KEYWORDS: Technology, adoption of technology, digital transformation, and innovation
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